So what better way to test out your brand new iPhone than by using it for an Augmented Reality Treasure Hunt around one of the UK’s most beautiful cities?

That is precisely what some 200 delegates from TEVA UK did on the last morning of their event in Edinburgh.

A brisk walk led them to seek out all the targets at some of the city’s most iconic locations.

TEVA, a leading provider of medicines to the NHS, certainly proved to be as trailblazing and competitive in their quest around Edinburgh as they are in their normal daily business of enabling millions of patients in the UK to live better days.

On finding each of the locations, the delegates were treated to an augmented firework display and then taken to a series of private videos recorded by some of the attendees during the previous day’s proceedings.

To get your Hunt on, visit